Know what deserves
attention first.
Your specialists have tools for search, paid, conversion and analytics.
BEAT reads across all of it, weighs it against what your company is trying to achieve, tells you what deserves attention first with the evidence behind it — and keeps that answer current, week after week.
No credit card · No integrations · Re-read every week · English or French
Executive Verdict
“Traffic acquisition is functioning. The constraint is downstream — messaging sophistication and conversion architecture are limiting the revenue available from existing demand. Scaling acquisition at this stage compounds the cost.”
Dominant Friction
Conversion rate signals estimated below sector benchmark
Messaging sophistication below threshold for detected sector
Mobile CTA architecture flagged above the fold
30-Day Priority
Rewrite conversion path messaging before next paid campaign
Audit and simplify mobile experience above the fold
Confidence: High · 11 signals analysed
Marisol Group · fictional company
A different altitude
Specialist tools optimise a channel. Leadership has to decide which one matters.
Specialist tools
Go deep on one domain — SEO, paid, CRO or analytics.
Answer one question: how do I improve my channel?
Each one reports its own channel as the opportunity.
None of them compares the channels against each other.
Leadership without a shared view
Competing internal hypotheses, no shared ground truth.
Execution starts before the constraint is confirmed.
Expensive to revisit when context shifts.
Budget decisions made on instinct, not evidence.
BEAT
Reads across the digital business, not one channel.
Weighs every reading against your objectives.
Names one priority — and why it comes first.
Separates what is measured from what is inferred.
Gives your specialists a sharper brief. It doesn't replace them.
How BEAT reasons
Many signals. One priority.
A weak score is not automatically a priority. BEAT weighs each reading against what your company is trying to achieve, how far it falls short and how reliably it is known — then names the most credible loss.
- Your objectives→
- Observe→
- Qualify the evidence→
- Diagnose→
- Prioritise→
- Decide
Declared objective
More qualified quote requests this season, with acquisition budget held flat.
What BEAT reads
Also read: competitors, site performance, technology and measurement setup — plus the priorities you declared.
Priority
Conversion readiness
Why this first
Demand already reaches the site and is lost at the quote step. With budget held flat, converting that demand is the fastest route to the objective.
Evidence
Primary action not visible above the fold on mobile
Quote form asks for 11 fields before any price is shown
Organic visibility stable across the last four scans — the traffic is there
Paid performance isn't connected, so BEAT makes no claim about it.
Management decision
Don't scale acquisition yet. Brief the web team on the mobile quote path first, then re-read in 30 days.
Same readings. Different objective. Different priority.
Illustrative example
Open the full sample briefing →What changes
Not knowing is expensive. Knowing changes what you do next.
Illustrative scenarios
The acquisition loop
The agency brief
The strategic standoff
Without
Traffic has plateaued. The team increases LinkedIn spend. Cost per lead rises. The team increases spend further.
Without
The brief to the agency: "We need more leads." The agency runs campaigns. Lead quality is poor. The relationship ends after one quarter.
Without
Marketing says SEO. Product says onboarding. CMO says conversion. The quarter ends with no resolution and no shared priority.
BEAT finds acquisition working and the constraint downstream: a weak mobile conversion path and messaging below the norm for the sector.
BEAT identifies positioning risk as high, messaging specificity as generic, and ICP clarity as absent from all public-facing pages.
BEAT identifies trust deficit as dominant friction — low social proof above the fold, no case studies publicly indexed.
With BEAT
Scaling spend is paused. The conversion path and messaging are fixed first, before the next campaign launches.
With BEAT
The brief reads: "Our positioning is generic — fix differentiation before running any campaign." The agency starts from the real constraint.
With BEAT
All three teams align on the same diagnosis. The trust gap is addressed first. The other debates move to the next quarter.
After the first briefing
The priority is where BEAT starts, not where it stops.
01
Ask why
Question the priority in plain language. BEAT answers from your evidence — the reading of your site, the briefing, your objectives and, when connected, your analytics and ad accounts — and says when it does not have the data.
BEAT Chat · Intelligence plan and above
02
Go deeper
Before you commit budget or brief a specialist, investigate one dimension in depth — conversion, visibility, messaging, trust, operations or strategy — and test your own page, copy or initiative against it, with your objectives in view.
Lenses & Labs · Specialist plan and above
03
Keep watching
Every week BEAT re-reads your site and the competitors you track, and refreshes the priority on your dashboard. Pulse writes to you only when a change is large and reliable enough to matter — most weeks, that means silence.
Weekly re-read and Pulse · every plan
04
Remember what you decided
Mark each recommendation as acted on, dismissed or for later. BEAT carries those decisions into its next analyses and, once the site has been re-read, reports what followed the work you did — without claiming it caused it.
Recommendation memory · Intelligence plan and above
Built to be defensible
A priority you can defend — including what BEAT doesn't know.
Measured or inferred — always labelled
Every reading shows how it is known: measured, derived, or assessed by a model. Missing data is shown as missing, never as zero.
It will say “not enough evidence”
When the evidence is too thin to support a recommendation, BEAT abstains rather than invent one.
From public signals to your own data
Start from what is publicly visible — no integration needed. Connect Google Analytics, Search Console, Google Ads or Meta and hypotheses become measurements.
Questions leadership asks
What BEAT is — and what it is not.
- What is BEAT?
- BEAT is growth intelligence for marketing leadership. It reads a company’s whole digital system — website, search and AI visibility, messaging, trust, competitors and, when connected, analytics and advertising data — against the objectives the company declares, and tells leadership what deserves attention first, with the evidence behind it — then keeps that answer current by re-reading the digital system every week.
- Who is BEAT for?
- The people who arbitrate across marketing: CMOs, marketing directors, heads of digital and growth leaders — and CEOs or founders where there is no senior marketing layer. Agencies and consultants use it the same way for their clients.
- How is BEAT different from SEO, paid, CRO or analytics tools?
- Specialist tools help specialists optimise one domain in depth. BEAT sits above them: it compares the domains, weighs each against your objectives and names which one deserves attention first. You keep your specialist tools — BEAT gives the people using them a sharper brief.
- Is BEAT an “AI CMO”?
- No. BEAT does not produce content, run campaigns or replace a marketing leader. It gives leadership an evidence-labelled priority to decide on. AI is used to read pages and explain results; the scores themselves are computed by fixed rules.
- Is BEAT a marketing analytics platform?
- Not in the dashboard sense. Analytics platforms report what happened in a channel; BEAT treats analytics as one source of evidence among others and tells leadership which constraint to address first. When Google Analytics is connected, BEAT uses it to confirm or contradict what the public signals suggest.
- Does BEAT replace our agency or our specialists?
- No. Specialists and agencies do the work and know their domain better than any tool. BEAT helps decide which domain deserves attention first, and gives them a brief built on a named constraint and its evidence.
- How does BEAT decide what comes first?
- It picks the most credible loss, not simply the lowest score: how far an area falls short beyond normal variation, how reliably that reading is known, whether connected data confirms it, what you declared matters, and where it sits in the customer journey. When the evidence is too thin, BEAT says so and makes no recommendation.
- What happens after the first briefing?
- The briefing is where BEAT starts. You can question it in BEAT Chat, which answers from your evidence and says when it lacks the data; investigate one dimension in depth with a Lens, or test your own page, copy or initiative in a Lab; and record which recommendations the team acted on, dismissed or postponed, so the next analyses start from those decisions. Every week BEAT re-reads your site and tracked competitors and refreshes the priority; Pulse writes to you only when a change is large and reliable enough to matter.
- What data does BEAT use — and does it work without integrations?
- Yes, it works without integrations. BEAT starts from what is publicly observable about your company and the objectives you state. Every reading is labelled measured, derived, model-assessed or unknown, and missing data is shown as missing, never as zero.
- Which integrations does BEAT support?
- Google Analytics 4, Google Search Console, Google Ads, and Meta organic insights for a Facebook Page and linked Instagram account; a Meta Ads connection is in beta. Connections are read-only and available on the Connect and Partner plans.
- Does BEAT work in English and French?
- Yes. The site, the product and every briefing are available in English and French, and each member of a team reads the same analysis in their own language.
- How much does BEAT cost?
- The first plan, Growth, is free and includes an Executive Briefing. Paid plans are €199 (Intelligence), €499 (Specialist), €799 (Connect) and €1,099 (Partner) per month, excluding VAT, with two months free on yearly billing.
Pricing
Start free.
Upgrade as you grow.
No contracts, no setup fees. Cancel or upgrade at any time.
BEAT Growth
Understand what is happening and why. Your growth diagnostic, re-read every week — free forever.
- Executive Briefing — diagnosis, pressures & risks
- BEAT Growth Index™
- Public Signal Scan
- Weekly re-read & Pulse alerts
BEAT Intelligence
excl. VAT
Turn diagnosis into action. Know what to fix, in which order, and with the highest expected impact.
- Strategic Roadmap & Prioritised Actions
- BEAT Chat — ask why, challenge the priority
- Briefing history & Competitive Watch
- Everything in Growth
BEAT Specialist
excl. VAT
Investigate the specific constraint before committing resources. The briefing tells you where; Lenses investigate what to fix.
- Specialised analyses — Strategy, Experience, Visibility, Messaging, Trust, Operations
- Investigation Labs — test pages, copy, and initiatives
- Action plans, tracking & teamwork (up to 5 users)
- Everything in Intelligence
BEAT Connect
excl. VAT
Confirm or contradict the hypotheses with your own data — analytics, search and advertising, read-only.
- Connect your data — turn hypotheses into measurements
- Google Analytics, Search Console, Google Ads, Meta (Meta Ads in beta)
- Up to 2 workspaces — analyse a second brand or property
- Priority support
- Everything in Specialist
BEAT Partner
For agencies & consultantsexcl. VAT
Scale your expertise across multiple clients and brands — for consultants, agencies and organisations managing multiple digital properties.
- Everything in Connect
- Up to 5 workspaces
- Analyse multiple clients, brands or business units
- Centralised intelligence across your portfolio
- Validate recommendations with first-party data
- Team collaboration included
Your first briefing is free.
Executive-grade growth briefing without the overhead. No credit card, no integrations. Just your domain and your context.
Leading a larger team or several brands? Book a working session →